About The Art of Charm
The Art of Charm is the collection of decades worth of wisdom, work and teaching, distilled through the minds and lives of AJ & Jordan Harbinger, the program’s two founders. With their unique blend of Social Dynamics theory and life coaching, AJ & Jordan have developed a program that has revolutionized lives around the world. From podcasts to satellite radio to The Art of Charm’s extensive in-person classes, the guys have developed a program that worked for them and works for thousands. Here’s what you should know.
AJ & Jordan Harbinger took a sheet from the Ramones and took on a common name despite the fact they share no relations. The two met on the campus of the University of Michigan in Ann Arbor in 2004. Immediately joining a friendship, they soon found themselves mutually interested in reinventing their lives. Jordan’s previous interest in Social Dynamics met AJ’s scientific mind and soon the two were developing theories, performing experiments and perfecting a program for romantic and professional success. Spending the better part of a year going out almost every night, the two had upturned the Pick Up Artist oxcart in no time flat. By consulting with the world’s foremost dating coaches, relationship experts, life coaches and personal achievement gurus, they accumulated a wealth of knowledge second to none.
But this information could only do so much for two young guys: they got the girls they wanted, the jobs they’d always dreamed of and confidence enough for a Marine battalion, but something was still missing. After a night of drinking in the company of gorgeous women, the guys realized that they needed to share their teachings with the world. They’d been coaching friends and peers informally, and for free for months, and they decided to record a series of podcasts to spread the word online. With interviews with the top thinkers in Social Dynamics and lifestyle change, and simplifications of their discoveries, Pickup Podcast became an internet sensation, generating more than 1,000,000 downloads in its first year.
Still feeling like they owed their followers more, AJ & Jordan joined forces with Johnny Dzubak to found The Art of Charm, an intensive classroom experience and training program that enables committed students to really master Social Dynamics and transform their lives. The three found common ground in that they had no interest in teaching men “game,” so much as the serious business of bringing out the best in themselves and others. This is the heart of charm, and The Art of Charm has used these technologies to unlock potential the men who come into the program never knew they had. A week at the Art of Charm headquarters, living with other students, studying with the guys, going out into the field to perfect their skills and doing the work when they get back home has been enough for hundreds of men to do something completely different with their lives.
Before long, satellite radio became interested, and in 2008 their show “Game On” went live, attracting an audience of millions. The guys had finally arrived, and men around the world saw their lives change for the better.
The Art of Charm now runs classes year-round in both New York and Los Angeles, while the guys maintain their presence on satellite radio. The Pickup Podcasts are still available absolutely for free online, and the good faith from AJ & Jordan Harbinger means that Social Dynamists and lifestyle coaches around the country have recognized them for their innovative, powerful techniques. If you are ready to change your life, sign up for The Art of Charm today!
